Many companies may find it less risky to rent computing time than to place long-term bets on a specific operating system and platform by purchasing systems.
"It's so crazy, it just might work." This phrase appears in movies and TV shows, not to mention boardrooms, from time to time. Someone hatches a scheme that sounds a bit nutty, but it works in the end.
Applying this principle to the high-tech world, the wizards at IBM (NYSE: IBM) have hatched a scheme to supply computing power to companies for short periods of time, rather than sticking with their tried-and-true business plan of selling computers outright to customers. IBM calls this new initiative on-demand computing, Sun calls it grid computing, and other companies refer to it as utility computing. You know what? It's so crazy, it just might work.