The Itanium processor family has come of age, giving high-end server and workstation buyers the powerful price/performance benefits that PC buyers have long taken for granted. In Itanium Rising, two leaders of HP's Itanium processor initiative present the first systematic guide for business and technical professionals who are implementing or evaluating Itanium technologies. Jim Carlson and Jerry Huck show why Itanium is so revolutionary—and offer a complete blueprint for translating its immense power into true competitive advantage.

* Why Itanium is uniquely well designed for today's high-bandwidth, networked applications
* Itanium as the foundation for an "always on," services-based Internet infrastructure
* Using Itanium to gain a unified "enterprise view" of the business
* Architecting IT systems and infrastructure to take full advantage of Itanium technology
* New opportunities and reasons to move away from the "desktop model" of computing
* The future of the Itanium processor family—and the technological changes it will trigger

About the Author

JIM CARLSON, Director of Marketing for Hewlett-Packard Company's Intel Processor Family (IPF)-based systems, is responsible for coordinating and directing Itanium-related marketing activities and product strategies across HP's Computer Systems organization. He also directs plans for helping resellers, ISVs, and users transition to Itanium systems.

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